SyncMedical
Lead-capture landing
Design and build of a landing for SyncMedical, a service that recovers medical fees left unpaid by insurers on a 100% success-based model. I adapted their site’s visual language into a conversion piece, with a journey that sets the problem — billing that slips away — against the solution, closing on a multi-step qualifying form integrated with their CRM.
The challenge
Turn a niche service — recovering unpaid medical fees — into a clear, credible conversion story for doctors and clinics: make the loss tangible and present a zero-risk path to fixing it (100% success-based), so the visitor feels there is nothing to lose by starting.
The approach
Copy and strategy came from marketing; design and development were mine. I adapted the brand’s visual language into a conversion piece and built a problem-to-solution journey that closes on a multi-step qualifying form wired into their CRM.
Process
01
Problem vs solution
The journey sets billing that slips away against a zero-risk recovery, so the value lands before the ask.
02
Multi-step qualifier
A step-by-step form asks one small thing at a time, lowering the barrier to converting.
03
CRM integration
Qualified leads flow straight into their CRM, ready for the sales team.
Selected screens
