HG Patrimonial
Investment landing
Design, art direction and development of a real-estate investment landing for HG Patrimonial, which sells new-build homes in Murcia as an investment product (buy-to-let, 7–14% estimated yield). It leads with hard figures, includes an interactive yield calculator I designed and coded, and is built on the existing brand, raised to a more contemporary, solid finish.
The challenge
Sell an investment, not a home. A financial-real-estate product had to become tangible and credible for an investor: prove the yield with real numbers, no empty promises, and build the landing on an already-established brand while respecting its identity and elevating it.
The approach
The copy and strategy came from the marketing specialist; the conversion structure was shaped together. I handled art direction, design and front-end, and designed and coded an interactive calculator that turns an abstract argument — the yield — into something the user checks for themselves.
Process
01
Data at first glance
Key figures (7–14%, from €99,900, active developments, 132 investors) sit in the hero for immediate credibility.
02
The calculator as hook
The user adjusts price and down-payment and sees the monthly instalment, net difference and gross yield in real time — projecting their own case and raising commitment before the form.
03
Real scarcity
Concrete unit indicators (“55% sold”, “last units”, “pre-sale active”) activate urgency with real information, not invented pressure.
04
Solid social proof
Real reviews, the number of investors and delivered projects back up the promise.
Selected screens
