CERCA
An end-to-end project for CERCA, a made-to-measure bioclimatic-pergola brand. I started from almost no brand material: I defined its image, retouched the client’s photos with AI, produced video, and designed and built the full lead-capture landing, including the automation and CRM integration. It has just launched, and the brand is set to expand from this new image.
The challenge
Build a brand almost from scratch. There was very little to start from, so the challenge was to create a credible, premium image for a made-to-measure physical product, and turn that world into a landing that captures and qualifies leads, not just one that looks good.
The approach
I owned the whole thing: brand direction, AI retouching of the client’s photos, video production, front-end design and development of the landing, and the automation that connects the form to the CRM. One person, one coherent system end to end.
Process
01
Brand from scratch
Defined the visual identity with almost no starting material — the look, the tone, the premium positioning.
02
Imagery & video
Retouched the client’s photos with AI and produced video to build a credible, aspirational world for a physical product.
03
Design & build
Designed and coded the full lead-capture landing, from the hero down to the qualifying form.
04
Automation & CRM
Wired the form to the CRM through automation, so every qualified lead flows in without manual work.
Selected screens
