Innuro
Lead-capture landing
Design and build of a landing page for Innuro, a textile-printing technology (DTI) that matches screen printing at the cost of DTF. Working from the client’s graphic material, I designed and laid out the page, translating an abstract industrial product into a clear image and a conversion journey that closes on a qualifying form.
The challenge
The product is technical and abstract — a new category of textile printing. The page had to turn something industrial into a clear, credible image and hold a single conversion path, from the first scroll to the form, starting from the graphic material the client already had.
The approach
Starting from the client’s identity and assets, I ordered the page into a benefit-first narrative: promise, proof, process, action. The layout sets the rhythm, concrete figures anchor credibility, and a qualifying form closes the journey by asking one small thing at a time.
Selected screens
