Rutalia
Sustainable travel app
Rutalia is a mobile app for sustainable, local tourism, built in ASPASIA’s Apps Factory workshop with a multidisciplinary team. I joined in the final phase, contributing market and competitor research, empathy mapping, UX decision support, the marketing strategy and an Instagram community plan, plus the naming and logo.
The challenge
Join a project already well underway — idea and UX largely defined — and add real value fast: sharpen the audience and value proposition, and give the product a brand narrative and a go-to-market it didn’t yet have.
The approach
Market and competitor research plus empathy maps to refine the audience; UX support to keep the value proposition aligned with user needs; a short/medium/long-term marketing strategy with an Instagram plan for a local Barcelona community; and naming and logo built around sustainability and local connection.
Process
01
Research & empathy
Market and competitor analysis and empathy maps to sharpen the target audience.
02
UX alignment
Support on UX decisions to keep the value proposition and user needs in sync.
03
Brand & naming
Naming and logo built around sustainability and local connection.
04
Go-to-market
A short/medium/long-term marketing strategy and an Instagram plan for a local community in Barcelona.
Selected screens
