Giselle Kozan
Instagram content
End-to-end creation and management of Instagram content for Giselle Kozan, a pilates studio in Barcelona: photo, video, copy and editorial calendar. The studio needed a coherent, sustained presence that reflected its style and drew in its audience, without relying on improvised posts.
The challenge
Speak to a specific avatar: not the casual client looking for a one-off class, but the professional pilates profile (people trained in the method, with judgement and high standards). That shapes the tone, the technical level and the aesthetic: the feed has to convey authority and quality, not just warmth.
The approach
I own the content end to end: photo and video production in the studio, copy for each piece, editorial-calendar planning and account management. I join the visual side with the strategic one, keeping a constant identity and thinking every piece by objective — attract the trained profile, show the method, build authority — rather than as isolated posts.
Process
01
Photo & video
Production in the studio — the visual base of every piece, shot to match the studio’s style.
02
Copy & voice
Copy written for the target profile, at the right technical level to read as authority, not just warmth.
03
Editorial calendar
Planning and rhythm so the presence is sustained and every piece serves an objective.
04
Account management
Publishing, pacing and visual coherence — keeping the feed consistent over time.
The feed
